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Revolutionizing AR campaigns creation: Aryel’s shift from trigger to user-centric design

May 31, 2023

Product Updates | May

Hello Aryel superstar, and welcome back to another exciting round of product updates.

Over the past month, our team has been working tirelessly to enhance your Aryel experience, making it more intuitive and user-friendly. Let’s take a closer look at the exciting new features and improvements we’ve rolled out.

Campaigns creation flow overhaul

Previously, AR campaigns creation in Aryel revolved around trigger-centric methodologies – which were somewhat tech-focused and jargon-filled. We heard your feedback, and we’re excited to announce that we’ve revolutionized our creation flows to make them more simple and user-centric.

Our new approach is based on use-cases – we want to speak your language, not jargon. We’ve spent countless hours identifying and mapping out categories that resonate with your needs. This paradigm shift in creation flows ensures you have a seamless campaign creation process that aligns with your goals.

Refreshed UI & UX for templates

To make your navigation through our platform even smoother, we’ve given our templates section a complete makeover. Templates are now split into 11 main categories, making it easier for you to find what you need.

But that’s not all – we’ve introduced some new features to enhance your template exploration experience. The ‘New in Aryel’ section highlights the most recent templates we’ve added to the platform. You can now customize the ‘Selected by you’ section, tailoring it to show the categories most relevant to your work.

Every category now has a dedicated page, and for each template, we provide suggestions of similar templates available on the platform. This way, you’ll always have a variety of options and inspirations to choose from.

A crisp new ‘Create from blank’ flow

As well, we have revised our ‘Create from Blank’ flow to emphasize use-cases over trigger types. The blank canvas scares you? Worry not, we will guide you to find the appropriate solution based on the scope of the project.

This journey starts with defining the category or use-case. You then choose your AR interaction type – whether it’s controlled by a face, displaying items all around the user, etc. Lastly, you define the narration of your campaign, whether it’s random or sequential. And then you’re ready to start.
Sounds easy, isn’t it?

Final thoughts

We’re confident that these changes will make your AR campaign creation process more intuitive and user-friendly. As usual, we’ve squashed some bugs, made general improvements, and ensured that Aryel continues to provide an outstanding platform for your AR marketing needs.

Stay tuned for more updates and feel free to share your thoughts on these new features. Your feedback is what helps us to continually improve and provide you with the best AR campaign creation platform around.

Happy creating,
The Aryel Team