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May 19, 2023
Welcome back marketer, you’re on Aryel’s blog, the place to go to feel the caring touch of someone that understands you.
Are you tired of feeling like you’re always playing catch-up in this fast-paced digital world? Drowning in data, struggling to make sense of it all, and wondering how you can use it to your advantage? Fear not, as usually we packed up the latest marketing trends to cover your back. Today it’s time to strap in and explore the vast, untamed landscape of AI in marketing.
You’ve fought the good fight with traditional tactics, but now it’s time to arm yourself with futuristic Artificial Intelligence weapons. In this pulse-pounding adventure, we’ll delve into the opportunities and challenges that arise from integrating AI into your marketing strategies. Buckle up, marketer, because we’re about to venture into a realm where your marketing dreams come true and your competitors whimper in envy.
Alright, let’s dive into the tantalizing world of AI opportunities in marketing. But first, a brief explanation of AI for those living under a rock (or perhaps a very, very large spreadsheet): Artificial Intelligence, or AI, refers to the development of computer systems that can perform tasks typically requiring human intelligence, like learning, reasoning, and problem-solving.
When we talk about artificial intelligence for marketing, we can distinguish two kinds of applications:
Now, I’m pretty sure you’ve heard of ChatGPT, and probably you’ve played with it. ChatGPT is an AI-powered large language model (LLM) that can chat, write, and even crack jokes – it does that thanks to extensive training done on giant data sets, therefore it falls in the ‘Machine learning’ category. Everyone has been talking about it on the Internet, so there’s no chance you haven’t read any marketing guru’s prompt to write cold outreach e-mails with it… Yup, we’ve come a long way from the good ol’ days of Clippy, Microsoft’s infamous paperclip assistant.
Without further ado, let’s explore the boundless opportunities AI can bring to your marketing:
But remember, with great power comes great… Well, you know the drill.
It’s now time to explore the not-so-fun side of AI in marketing. Sure, it’s a powerful tool, but we’ve got to face some challenges head-on. Here’s what to watch out for:
Keep in mind that in many cases it is not possible to delegate processes completely to AI. For instance, texts generated by generative artificial intelligences must always be reviewed and edited by a copywriter, to avoid incorrect, dangerous or biased information.
And so, our thrilling AI marketing journey draws to a close. We laughed, cried, and navigated the AI-driven marketing landscape. But before we part ways, let’s recap the key takeaways from our adventure.
We’ve marveled at the opportunities AI offers, from hyper-personalization and content creation, from predictive analytics to chatbots and marketing automation and its cost-cutting benefits. But, like any epic tale, our journey wasn’t without its challenges. Data privacy, bias, talent shortages, and integration complexities, among others, are the hurdles we must overcome to truly embrace the power of AI in our marketing strategies.
With every opportunity comes responsibility, and as you venture forth into the AI marketing wilderness, remember to wield your newfound knowledge wisely. Be prepared to face the challenges head-on, and don’t forget to keep an open mind and a keen eye on the ever-evolving landscape.
Before you dash off to conquer the AI marketing realm, want to know how a company successfully merges AI and AR to create an out-of-this-world customer experience? Check out the Conad Centro Nord customer story and witness how they crafted an engaging, futuristic product showcase by combining the best of Artificial Intelligence and Augmented Reality.