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Revolutionizing Real Estate: enhancing Property Viewings with AR

May 5, 2023

Examples of Augmented Reality-enhanced property viewing in real estate

As a real estate agent, you’re constantly striving to help clients find their dream homes while managing property viewings, scheduling, and showcasing the potential of a space. This process can be time-consuming, costly, and energy-draining. But what if there was a way to revolutionize house hunting for both you and your clients?

Introducing Augmented Reality, the groundbreaking technology that’s poised to redefine the real estate landscape, empowering agents to bring their clients’ future homes to life, one pixel at a time.

In today’s blog post, we’ll take you on a digital tour of the applications and benefits of AR product visualization in the real estate market. Say goodbye to tedious property visits, and welcome a whole new world of interactive, immersive, and downright delightful home hunting. So, without further ado, let’s dive into how AR is revolutionizing property viewings and why you’ll soon wonder how you ever lived without it.

Step inside your dream home: how AR revolutionizes property tours

As a real estate agent, you traditionally relied on apartment visits to close deals. This adds costs and time, due to long distances and the time required to create a connection with customers.

In most cases, you have to wait until a property is available for sale before touring customers in. Property inspections generally take 15-30 minutes, but with busy schedules, you can find yourself struggle to juggle between home and visit appointments.

AR technology solves this issue, allowing potential buyers to view a house at any time, regardless of inspection times and location. Digital twins environments facilitate a walkthrough that gives buyers the impression of being in a physical space, all from the inside of their house.

With AR, real estate agents can create interactive and immersive property tours, showcasing the potential of a space in a way that photos or videos can’t match. This bridges the gap between the physical and digital worlds while allowing seamless property visualizations that are both practical and visually stunning.
Generally, realtors have a hard time closing deals in commercial real estate. It’s natural for prospective buyers and tenants to go to extensive lengths to ensure their investment is smart and meets their needs, and realtors must nurture those decisions throughout.

Augmented Reality can streamline that process, making it easier for realtors and clients alike. This technology allows agents and buyers to ‘visualize’ a building before it is completed or renovated, to measure the exact dimensions of spaces and to create virtual floor plans, allowing for a quicker start to the sales process.
With those tools, realtors can achieve faster results without the need for manual processes and weeks or months of in-person interaction.

Even design staging is made easier through AR tools. This helps those looking to buy or rent an empty property better visualize how the space will work for them.
AR can allow buyers to explore different furniture layouts or experiment with lighting fixtures, providing an opportunity to design their dream space (and hopefully ending those tedious arguments with your partner).

Augmenting the homebuying experiences: benefits for buyers and real estate agencies

The use of Augmented Reality can greatly benefit both clients and realtor agents, completely reshaping the selling process and the Customer’s Journey.

Without further ado, let’s dive into the benefits of Augmented Reality for real estate customers:

  • Improving home tours: traditional images don’t always convey the true essence of a property. AR offers 3D models that give potential buyers a more accurate representation of space and layout. This provides an opportunity to explore various homes and experiment with interior designs, all from the comfort of their current residence.
  • Previewing of building constructions and renovations: AR allows customers to visualize the final outcome of upcoming developments or planned renovations during their consultation. This helps them make informed decisions and investments with much more confidence.
  • More efficient house hunting: Augmented Reality saves time by enabling clients to narrow down their options and select only the top choices for in-person visits. This streamlines the decision-making process and makes the chase for the dream house faster.

That’s not all – Augmented Reality offers even more advantages to realtors, offering them leverage to address buyer’s concerns and ultimately smoothen negotiations.

  • Gathering insights on customer’s preferences: AR helps realtors gain valuable insights into their clients’ preferences during virtual tours. By understanding what catches a client’s attention, agents can tailor their presentations and property selections to better suit their needs.
  • Cost savings: AR may seem like a significant investment, but it can save money in the long run, optimizing property selection, minimizing travel, and enhancing advertising efforts, ultimately boosting a real estate agency’s profits.
  • Effective advertising: AR enhances advertising by providing vivid, detailed visuals of properties. Real estate apps could use Augmented Reality to create engaging marketing materials that showcase property’s best features.
  • Competitive Edge: In an increasingly competitive market, AR helps real estate agents differentiate themselves and capture potential clients’ attention. The interactive nature of this technology keeps users engaged, encouraging them to spend more time using your app and building stronger connections with your business.
  • Personalized Experiences: Augmented Reality allows real estate professionals to offer customized experiences for their clients. From virtually arranging furniture to previewing design elements and perks, AR ensures that each interaction is tailored to the client’s preferences.
  • Location-Based Opportunities: AR could enable users to view available properties while exploring a neighborhood through their smartphones. This innovative approach creates new marketing opportunities for real estate agents and revolutionizes property advertising.

The future of real estate: augmented ways of property hunting

As we’ve seen, Augmented Reality holds immense potential to transform the real estate industry. By enhancing visualization, offering personalized experiences, and streamlining the property hunting and consultation processes, AR is revolutionizing the way buyers and agents interact.

AR technology not only saves time and resources but also helps real estate professionals deliver tailored services that cater to individual clients’ needs. A 2019 report by Deloitte showed that more than half of real estate investors interviewed believed in the potential of Augmented Reality in reshaping the industry. Now, four years later, the impact of AR on the real estate sector has only grown more significant.

Like any other new technology, companies need to take into consideration the potential return of investments in the adoption of Augmented Reality: its flexibility and scalability could offer real estate agencies benefits at different stages of use.

As AR continues to advance, we can expect even more innovative applications that further elevate the property buying and selling experience. Embracing AR is undoubtedly the key to unlocking the full potential of the real estate market, ushering in a new era of property hunting that is both efficient and immersive.

Don’t miss the opportunity to revolutionize your real estate business with Augmented Reality. Experience firsthand how AR can transform property viewings, save time, and create unforgettable experiences for your clients. Get in touch with our sales team today to book a demo.