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May 22, 2023
Welcome back to Aryel’s blog, the place where all your marketing concerns vanish like thin air (or at least that’s what we hope for).
As a marketer, you should constantly be looking for fresh, innovative ways to captivate your audience and stay one step ahead of the curve. You have tried it all – social media, email campaigns, influencer collaborations – yet you can’t shake that nagging feeling that your content is blending into the digital noise.
You’re not alone, fellow marketer. As our digital landscape evolves at breakneck speed, it’s more imperative than ever to stand out from the crowd with unique and compelling content. We know how you feel, trapped in a hamster wheel, forcing your fatigued marketing brain to come up with the latest breakthrough idea.
So, you ask, what are you guys trying to say?
Today we wanted to take a moment of shared reflection and discuss with our readers a topic very dear to Aryel, content innovation.
No, we’re not talking about merely tweaking your email subject lines or slapping a snazzy filter on your Instagram posts. It’s about diving headfirst into the unknown abyss of creativity to create something truly memorable.
Buckle up because we’re about to embark on a thrilling journey through content innovation, and we think it could be a wild one.
As the digital age progresses, the world of marketing has become an ever-shifting landscape. Brands and enterprises are constantly vying for consumer attention, and the competition is fiercer than ever. So, why exactly is content innovation the secret ingredient to staying relevant in today’s marketing scenario?
Let’s try to break it down.
Now that you’ve been through all the reasons why content innovation is a must to stay relevant in today’s marketing environment, let’s dive into some more actionable insights.
Venturing into the realm of content innovation may seem like stepping into uncharted territory. It’s a brave new world, fraught with uncertainty and the inherent risk of failure.
But fear not, intrepid marketer, for the rewards far outweigh the risks. With the right approach, tools, and mindset, you’ll be churning out groundbreaking content in no time.
So, how is content innovation done? A lot of books have been written on the topic, and we can’t really make an exhaustive compendium on the topic without taking too much of your (precious) time.
Instead, we summarized the approaches and methods used by different teams in Aryel to give you a comprehensive guide of how innovation can be done in fast-paced environments, like a start-up.
There are lots of misconceptions on content innovation. The most notable one it’s that it isn’t about reinventing the wheel with every piece of content you produce. It’s about pushing boundaries, challenging the status quo, and constantly striving to deliver fresh, exciting content that resonates with your audience.
I know what you’re thinking – “I’m too tangled into content creation deadlines, how can I find the time to do extensive research, collaborate with other teams and creators or try new technology?”.
Well, let me ask you a question first: are you following trends, or pioneering them?
Because even if you’re mindlessly following trends, there’s space for content innovation. Sounds provocative, right? But bear with me, because we’re about to wade into some contentious waters.
I can almost hear you saying, “Wait a minute, isn’t innovation about being unique and original?” You’re absolutely correct, but we have to toss out a radical thought: copying can be a powerful tool for content innovation. Just like a cyclist taking the wake, you just have to fall behind a little bit to gain enough traction.
Understanding what others are doing in your industry not only provides you with valuable insights but also gives you a strong foundation to build upon. This doesn’t mean you should blatantly plagiarize or clone your competitors’ content. No, the aim here is to learn, take inspiration, and then strive to do it better. If you think about it, isn’t that what innovation is all about? Standing on the shoulders of giants, seeing further, and reaching higher?
So, how can you leverage this intelligent imitation strategy to spice up your content innovation? Well, there are a couple of ways:
Remember: the goal isn’t to imitate but to innovate. Standing on the shoulders of giants gives you a higher vantage point, but it’s your vision, creativity, and willingness to push the boundaries that will take you to uncharted heights in content innovation.
What if the key to breaking free from the content hamster wheel lies not in constant creation, but in strategic innovation?
As we draw the curtain on this exploration into content innovation, let’s leave behind the narrow view of marketing as just a toolbox of tactics for customer acquisition and retention. Today’s marketing landscape, with its focus on search, content, and loyalty campaigns, is merely the tip of the iceberg when it comes to the full potential of the marketing function.
To truly harness the power of marketing, we must venture upstream – into the realm of market creation. This involves delving into the core needs and motivators of our audience, identifying potential customers, and orchestrating a holistic go-to-market strategy. These crucial aspects of marketing are the bedrock upon which successful innovations, particularly breakthrough ones, rest.
Content innovation is a journey – a perpetual process of evolving and adapting. It’s about taking risks, learning, and iterating.
The key to content innovation is not in the downstream tactics, but in the upstream strategies. It’s about shifting our perspective, challenging the status quo, and daring to chart new paths (even on the same old routes).
If you’re ready to stand out from the crowd and rewrite the rules of content innovation, there’s no better time than the present to transform your marketing content strategy with the help of Augmented Reality.
If you want to know more about how AR can inject the ‘wow’ factor into your content you should book a call with our sales: they can help you envision how this transformative technology can take your content marketing to a whole new level.